LonRes, the data platform for property professionals working in London, unveiled a new look this morning.
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LonRes, the data platform for property professionals working in London, unveiled a new look this morning. The company’s new corporate identity was designed by Dave Gibson, a Director at London-based Draught Associates whose clients include RIBA.
The new branding features a distinctive block shaped pink logo with the words Lon and Res sitting one above the other in a confident, bold stamp. Meanwhile illustrative graphics draw on the company’s core assets of data and network. Making use of the data point (dot) and connector or line, this distinctive and flexible device suggests location and inherent connections. Used across the LonRes brand the data point and connector present a fresh look with injections of wit.
In addition to the primary pink, the LonRes design incorporates a wide ranging colour palette which extends from muted blues and greens, through to purple, yellow, green, brown and black. Draught Associates worked closely with LonRes on devising strap lines and descriptive messaging which have been used to great effect across LonRes’s marketing collateral, new website and the company’s subscription-facing system.
LonRes employed web designers Tincan to work alongside Draught Associates to produce the company’s new public-facing website which was also launched today.
William Carrington, Chairman of LonRes said, “We are delighted with the new branding. It presents a strong, clean and contemporary look that reflects a professional and forward-looking business.”