Stuccoed on you: homebuyers with families seek passport to Pimlico

1 March 2023

Financial Times

With their children at school in central London, it was both the convenience and the gleaming white, late-Georgian architecture that persuaded Jocelyn Cho Karp and her husband Adam to move to the Thameside neighbourhood of Pimlico. In January, they left the west London suburb of Ealing and moved into a Grade II-listed, five-bedroom town house by the Regency master builder Thomas Cubitt.

Just the other side of Victoria coach and train stations from Chelsea and Belgravia, Pimlico has never been as fashionable as its neighbours, despite its attractive architecture and garden squares. There remains a big price differential — the average price per sq ft for a house last year was £1,122, less than half that of Belgravia’s £2,347, according to LonRes, which tracks the London market. Yet the number of transactions across houses and flats was up 15 per cent on 2021, while sales volume in Belgravia dropped 14 per cent.

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