Chelsea alfresco — a revitalised street culture draws homebuyers

10 August 2021

Financial Times

At the southern end of Pavilion Road, a mews off Sloane Square, coloured bunting flutters between the artisan stores — butcher, baker, cheesemonger and fishmonger — and above a pavement packed with café tables. During the pandemic, the road — which five years ago was home to a lot of garages — has cemented its role as one of Chelsea’s most popular hubs, an alternative to the dozens of outdoor cafés and boutiques of Duke of York Square.

“The area’s really come into its own and I’ve discovered a great community spirit,” says Ben Stroud, who works for an international property development company. He moved into a one-bedroom rental flat nearby in late 2019 after working in Dubai. “Other areas of London still feel like a ghost town.”

Seeking a central postcode — but one that still felt residential and without too many tourists — he chose Chelsea’s SW3: “I really appreciate the wide choice of outside eating and drinking spaces.”

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