Buyers choose high-end homes in bustling Battersea

9 June 2021

Financial Times

The redevelopment of the power station, which had been more or less abandoned for 40 years, has been beset with financing problems, changes of ownership and years of delay. It has also been derided in the press in recent years, with critics describing the area — and the neighbouring Nine Elms project — as “soulless”, “dire” and an “ugly ghost town”.

It may have felt deserted at one time, but not any more. The streets and cafés are bustling. And now that buyers have been able to visit and view finished properties, they have been more inc­lined to splash out on the Power Station development’s high-end flats. In 2021, the developer says it sold £400mn worth of properties — more than any other year since selling started in 2013 — though it won’t reveal how many units. It will say that 1,563 properties have been sold so far, nearly all of them flats.

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