PRESS RELEASE: LonRes Connects the City to the Country

19 June 2019

ResCountry - the country offering from LonRes – now lists over 5,000 rural properties and welcomes close to 200 established country offices to its network.  These now include both large nationals such as Knight Frank and Strutt & Parker and leading regional independents such as Norfolk-based Sowerbys, South West agents, Luscombe Maye, and Fisher German whose offices span the country from Hungerford in the South to Chester in the North West.

ResCountry, builds on the success of LonRes, a residential business-to-business platform, that for almost 20 years, has been using technology to help agents in London do better business.  The country offering came in response to the findings of a LonRes agent survey which reported that 85% of London agents had sellers or landlords looking to buy or rent outside the capital.

As Chris Welch, Sales Manager of LonRes, explains: “ResCountry is essentially a roll-out of LonRes to the country.  Country agents list their properties onto the LonRes platform and in doing so advertise their stock (and commission splits where they apply) to a private network of over 6,000 London-based estate and buying agents with clients and applicants looking to buy or rent.  In short, ResCountry takes your clients’ rural properties direct to the heart of the capital.”

For large nationals, ResCountry strengthens their existing agency network and for independents, it demonstrates a London connection to their country clients.

Welch again, “The service provides a seamless platform for agents, in and out of London, to work together. And from the feedback we’ve had from country agents, it’s proving a useful tool in helping win new instructions.  Rural agents tell us their clients are quick to see the benefits of promoting their property direct to London-based agents.”

ResCountry also incorporates the LonRes Retained Agent Alert which matches properties and agents to the requirements of buying agent clients.  LonRes has over 85% of the Prime Resi Top 50 Buying Agents of 2019, as subscribers.

In addition, newly released LonRes Country Area Overviews mean that agents can access up-to-date analytics on their local market and download reports in their own branding.  LonRes Country Area Overviews have been designed specifically as a tool to advise clients and applicants and ultimately help win new business.  

Welch again, “ResCountry really does open up the market to potential buyers and for rural agents it’s a compelling message to take to pitches.  LonRes is an established, trusted network and taking it beyond London makes perfect sense.”


Country agents: start connecting to the London market - click here.